A lawsuit making its way through the U.S. Circuit Court in South Carolina targets California-based reusable-bag manufacturer ChicoBag. Led again by Hilex Poly (along with Superbag Operating Ltd. and Advance Polybag), the suit alleges that ChicoBag "deceptively communicates that ChicoBag's products are superior to plastic bags, such as those sold by Hilex, with regard to environmental impact" and seeks to end all advertising suggesting that reusable bags represent an "alleged environmental superiority."

It's a move that smacks of desperation.